Our Story | The Cut Buddy™

Truthfully speaking, neither The Cut Buddy template nor the grooming company of the same name was invented on purpose. The original idea for The Cut Buddy template was an accidental life hack created to fill a simple everyday need.

Joshua Esnard, the Inventor, Founder, & CEO of The Cut Buddy, came up with the original Cut Buddy template idea back in 2000 when he was just a 13-year old kid in Ithaca, New York. He was tired of making too many errors trying to cut his own hair and couldn't easily get to the barbershop.  

After years (and years, and years, and years....) of testing out haircut and beard template shapes to make sure his template product worked on ANY head size or hairline shape, he found the perfect design. Esnard went on to patent the original Cut Buddy template design (along with other beard and haircut tool designs) in January 2015, fifteen years after creating his first stencil at 28.

Here's a video of Joshua Esnard talking about his initial invention, back when we were using older packaging (and more importantly, when Joshua still had hair):

Since then, The Cut Buddy has become a #1 Best-Seller on Amazon, sold millions of products, and been featured in GQ, Forbes, Black Enterprise, the NBC Today Show, and even on Shark Tank! Cut Buddy products are in millions of homes worldwide and are now being carried in Walmart nationwide and will be coming to more stores in Spring 2022!

The Cut Buddy mission is simple: Give ANY person the power to feel more confident and pride in their daily appearance.  

Simple as that.

Cut Buddy products make it EASY for anyone to look crisp, clean, and barbershop fresh from their own home! We are motivated by the rise in self-esteem and confidence we see in people when they feel good about how they look. Our products are made for the billions of people worldwide who love how they feel when they are freshly groomed, are looking to save money, and want to have the freedom to clean up their look from home.

If you think The Cut Buddy just might make you or other people in your life feel better about themselves, then what are you waiting for?