Our Story | The Cut Buddy™

Truthfully speaking, neither The Cut Buddy Shaping Tool nor the grooming company of the same name were invented on purpose. The original idea for The Cut Buddy Shaping Tool was an accidental life hack created to fill a simple everyday need.

Joshua Esnard, the Inventor, Founder, & CEO of The Cut Buddy, came up with the original Cut Buddy Shaping Tool idea back in 2000 when he was just a 13-year old kid in Ithaca, New York. He was tired of making too many errors trying to cut his own hair and couldn't easily get to the barbershop.  

After years (and years, and years, and years....) of testing out haircut and beard template shapes to make sure his template product worked on ANY head size or hairline shape, he found the perfect design. Esnard went on to patent the original Cut Buddy Shaping Tool design (along with personal grooming tool designs) in January 2015, fifteen years after creating his first stencil at 28.

Here's a video from 2016 of Joshua Esnard talking about his initial invention, back when we were using older packaging and the original Cut Buddy Shaping Tool design with the black plastic piece in the middle (and more importantly, when Joshua still had hair):

Since then, The Cut Buddy has become a #1 Best-Seller on Amazon, sold millions of products worldwide, and been featured in GQ, Forbes, Black Enterprise, the NBC Today Show, and even on Shark Tank! Cut Buddy products are in millions of homes worldwide and are now being carried in Walmart nationwide and will be coming to more stores in 2022!

The Cut Buddy Team

Left to Right: Alex Kresovich (Chief Strategy Officer), Joshua Esnard (Chief Executive Officer/Founder), Jason Battle (Chief Financial Officer/President)