The Cut Buddy

Truthfully speaking, neither The Cut Buddy Shaping Tool nor the grooming company of the same name were invented on purpose. The original idea for The Cut Buddy Shaping Tool was an accidental life hack created to fill a simple everyday need.

Joshua Esnard, the Inventor, Founder, & CEO of The Cut Buddy, came up with the original Cut Buddy Shaping Tool idea back in 2000 when he was just a 13-year old kid in Ithaca, New York. He was tired of making too many errors trying to cut his own hair and couldn't easily get to the barbershop.

After years (and years, and years, and years....) of testing out haircut and beard template shapes to make sure his template product worked on ANY head size or hairline shape, he found the perfect design. Esnard went on to patent the original Cut Buddy Shaping Tool design (along with personal grooming tool designs) in January 2015, fifteen years after creating his first stencil at 28.


Here's a video from The Cut Buddy on Shark Tank

Since then, The Cut Buddy has become a Best-Seller on Amazon, sold millions of products worldwide, and been featured in GQ, Forbes, Black Enterprise, and the NBC Today Show! Cut Buddy products are in millions of homes worldwide and are now being carried in Walmart, Meijer and Target nationwide and will be coming to more stores in 2023!

Cut Buddy Team
From Left to Right:

Alex Kresovich (Chief Strategy Officer)

Joshua Esnard (Chief Executive Officer/Founder)

Jason Battle (Chief Financial Officer/President)
  • Easy to Use
    Just line it up and shave! It’s as simple as that!
  • Saves you Money
    No more trips to the barber which means you save money!
  • No Errors
    Our tool makes errors a thing of the past!
  • You'll Look Good
    People will be saying “damn, you look good!”

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