Shaving, trimming, or cutting your hair at home has never been simpler.

Meet The Cut Buddy.

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A practical solution for an everyday need.


The Cut Buddy started as a practical solution to an everyday need. And now, thanks to Joshua's accidental stroke of brilliance, home grooming has never been the same.

Joshua Esnard, the Inventor, Founder, and CEO of The Cut Buddy, came up with the original Cut Buddy Shaping Tool idea when he was a 13-year-old kid in Ithaca, New York. Being a part of an immigrant family originally from St. Lucia, Joshua's parents did not have any interest in paying a barber to give him a haircut. Instead they gave him buzz cut after buzz cut until he decided he needed a change in order to impress the girls at his school. He attempted to cut his hair himself, but his early DIY attempts all ended in disaster.

Out of any solutions, he took matters into his own hands and spent years (and years) trying to find something that would make DIY cuts easier. After testing out different haircut & beard templates, he finally found the perfect design that could work on any head size or hairline shape.

Fast forward to January 2015 (15 years later), now 28 years old, Joshua went on to patent the original Cut Buddy Shaping Tool design (along with personal grooming tool designs).

The Cut Buddy on Shark Tank

Eventually, his idea and innovation resulted in his first appearance on the television show, “Shark Tank” in November 2017. 

During his appearance and pitch for the original Cut Buddy, his passion and dedication convinced Daymond John, one of the 'sharks' on the show, to invest.

Soon, the first Cut Buddy was seen in major retailers around the country! 



The Cut Buddy’s current initiative: Stop Soldier Suicide

We commit part of our proceeds to veterans with disabilities.

A percentage of all online sales will go towards stopping soldier suicide.

On To Greater Heights

Now with over 2 million users worldwide, Cut Buddy products have become Best-Sellers on Amazon.com and the company has been featured in GQ, Forbes, Black Enterprise, and the NBC Today Show! 

The Cut Buddy products are now in millions of homes worldwide and are being carried in Walmart, Meijer and Target nationwide. The Cut Buddy will be expanding to more stores in 2024!

Meet The Cut Buddy Team





In the year 2000, a 13-year-old named Joshua Esnard from Ithaca, New York, became frustrated with the challenges of cutting his hair at home. Like many others across the country, both then and now, he struggled with uneven lines, patchy spots, and trims that were either too short or too long. Tired of the hassle, he began thinking about others who, like himself, were unable to get to the barber shop or salon for whichever reason, undoubtedly struggling in the same ways he was. What if there was some tool that could make perfect lines for both head and facial hair at the same time? This question led to an innovative idea: a way to make cutting your hair at home easier.

Building the prototype.

The prototype was the first step in bringing an idea this big to life. The young Joshua began furiously testing and creating the first templates. It was crucial to create a template anyone and everyone could use—a universal tool that made DIY haircuts at home look professional while being easy, affordable, and accessible.

It took him many years to perfect the very first Cut Buddy in 2015, which he first started selling from his garage. Eventually, his idea and innovation resulted in his first appearance on Shark Tank's television show in November 2017 where he convinced Daymond John, one of the 'sharks' on the show, to invest. This partnership led to the first Cut Buddy being sold in major retailers around the company.

Cementing the quality.

In 2019, Joshua took The Cut Buddy to an entirely new level when he revealed the new and much-improved version of his original Cut Buddy with an updated design. Sales spiked to over one million units sold as the unfortunate effects of COVID forced many barber shops and salons to close. 

Recognizing that the Cut Buddy haircut template was delivering a practical solution in a time of need, Joshua continued to stand by his commitment to high-quality hair products and tools that allow anyone to cut hair at home.

Going further.

Joshua, proud and humbled by the success of Cut Buddy, still wasn't entirely satisfied. Knowing he had more to offer, he began to expand. Along with a childhood friend, Alex Kresovich, and a new friend, Jason Battle, The Cut Buddy team began putting their experiences and ideas together to provide a line of products to make all aspects of haircuts at home more accessible. Whether you had a full head of thick hair or, as Joshua Esnard might say, were 'follically challenged' and preferred going bald, they aimed to ensure there was something to make DIY shaving, trimming, and cutting easier for everyone.

Today, The Cut Buddy has expanded to find itself in millions of homes and countless retailers across the country. 

The Cut Buddy product offerings have also expanded with fantastic tools to ensure your home haircut, shave, or trim turns out professional looking every time. From the iconic Bald Buddy, an ergonomic bald shaver, to the popular 35-piece Hair Clipper and Trimmer combo set, Cut Buddy is proud to offer everything you need to stay fresh between cuts or confidently tackle DIY shaving, trimming, and hair cutting on your own.

The original Cut Buddy shaping template remains a best-seller worldwide, while The Cut Buddy team continues to innovate, expand, and perfect the ultimate home haircut tools for you.