In the News!


SEPTEMPER 16, 2022

50 Unique Gifts for Boyfriends for the 2022 Holiday Season

Good Housekeeping

SEPTEMBER 13, 2022

The Cut Buddy Founder Joshua Esnard on the Rise of the Best-Selling Hair Tool

Yahoo! News

JULY 13, 2022

20 Black-Owned Brands To Give Your Coins To On Amazon Prime Day And Beyond


JANUARY 17, 2022

Ithaca natives featured ‘Cut Buddy’ on Shark Tank in 2017. Today, public investment opens.


DECEMBER 19, 2021

48 "Shark Tank" Products That'll Actually Make Your Life A Little Easier In 2022

Good Housekeeping

DECEMBER 3, 2021

50 Clever Gifts for Teen Boys, No Matter What They're Into

Yahoo! News

NOVEMBER 27, 2021

5 Black-owned small businesses you should shop and support today


NOVEMBER 20, 2021

ESSENCE Best In Black Buys 2021: Holiday Gift Ideas For Him

Ithaca Times

JULY 5, 2021

Shark Tank & Quarantine Haircuts

Spectrum News 1

JUNE 29, 2021

North Carolina Black-Owned Businesses Get Boost from Amazon

Triangle Business Journal

March 11, 2021

 The Promise Of: How He Waded Through Choppy Waters of 'Shark Tank' and is Evolving His Enterprises


JANUARY 15, 2021

'Self-Made Mansions': Who is Joshua Esnard? Here's How 'The Cut Buddy' Creator Sold 500,000 Pieces Worldwide


OCTOBER 30, 2020

These Highly-Rated Grooming Tools Are On Sale Now Ahead Of Black Friday


JUNE 5, 2020

29 Black-Owned Grooming, Skincare, and Wellness Brands You Can Shop Right Now


MAY 17, 2020

The time has come: You need this beard tool that was on 'Shark Tank'

ABC 11

APRIL 15, 2020

Coronavirus NC: Business is Buzzing for Pittsboro Entrepreneur as Barbershops, Salons are Closed


APRIL 4, 2020

DIY Grooming Inventor is Saving Hairlines Across the World During Quarantine

Black Enterprise

APRIL 2, 2020

Self-Grooming Inventor Joshua Esnard Meets a Key Need During the COVID-19 Crisis

Yahoo! News

MARCH 2, 2020

The Cut Buddy beard shaping tool is the perfect tool to help keep your beard looking fresh

NBC 10

FEBRUARY 6, 2020

Does It Work: The Cut Buddy

'How I Built This' Podcast

JANUARY 19, 2020

How You Built That: The Cut Buddy (Cartoon)

ABC 11

MARCH 20, 2019

Chapel Hill entrepreneur to be featured on 'Shark Tank' again with Cut Buddy

Black Enterprise

MAY 7, 2018

BE Modern Man: Meet 'The Social Innovator' Joshua Esnard

JANUARY 4, 2018

Two Black Inventors with Patents for Personal Care Products Working Together to Make Things Happen

Black Enterprise

NOVEMBER 13, 2017

His Invention, ‘The Cut Buddy,’ Keeps Edges Looking So Sharp, Daymond John Just Invested In It

Sun Sentinel

NOVEMBER 12, 2017

'Shark Tank' contestant gets a deal for The Cut Buddy


NOVEMBER 12, 2017

The Cut Buddy on ‘Shark Tank’: A Look Inside the Tool for Hair

NBC Today Show

AUGUST 17, 2017

These new beauty tools will completely change your beauty routine

'How I Built This' Podcast

MARCH 20, 2017

How You Built That: The Cut Buddy


FEBRUARY 15, 2017

Inventor Of The Cut Buddy Paid YouTubers To Spark Sales. He Wasn't Ready For A Video To Go Viral

Huffington Post

OCTOBER 3, 2016

8 Bizarre Men's Grooming Gadgets That You Never Knew Existed


OCTOBER 1, 2016

Meet the Man Behind Amazon's Best-Selling Grooming Tool