The Evolution of The Cut Buddy - The Cut Buddy

The Evolution of The Cut Buddy

Posted by Philshaunda Abdus-Salaam on

Truthfully speaking, neither The Cut Buddy Shaping Tool nor the grooming company of the same name were invented on purpose. The original idea for The Cut Buddy Shaping Tool was an accidental life hack created to fill a simple everyday need.

Joshua Esnard, the Inventor, Founder, & CEO of The Cut Buddy, came up with the original Cut Buddy Shaping Tool idea back in 2000 when he was just a 13 year old kid in Ithaca, New York. Like many teenagers, Joshua faced the struggle of trying to cut his hair at home, leading to uneven lines and inconsistent results. This frustration sparked the idea: What if there was a tool that could create perfect lines for both beard and head hair?

Joshua's first step was developing a prototype. His goal: a universal tool that made DIY haircuts look professional yet was easy and accessible. After years of relentless testing of various haircut and beard template shapes, Joshua finally perfected a design that worked for any head size or hairline shape. 

It wasn't until 2015, fifteen years after creating his first stencil, he patented the original Cut Buddy Shaping Tool design, which he began selling from his garage. His innovation led to his appearance on Shark Tank in November 2017, securing an investment from Daymond John.

In 2019, Joshua elevated The Cut Buddy with a new and improved version, meeting the demands of the times, especially as COVID19 forced many barbershops and salons to close. This version's sales skyrocketed, with over one million units sold.

Not resting on his laurels, Joshua, along with Alex Kresovich and Jason Battle, expanded The Cut Buddy's range. They aimed to cater to everyone, whether they had a full head of hair or were "follically challenged."

Today, Cut Buddy is more than just a tool; it's a full range of products ensuring professional looking haircuts at home. From the Bald Buddy to an all inclusive Trimming and Clipper set , The Cut Buddy is a staple in over a million homes and countless retailers across the country. 

The original Cut Buddy remains a bestseller as the team continues to innovate and perfect home haircut tools.

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